Banks capabilities to reach competitive advantage in online banking.

Any firm that establishes resources in it needs to have an infrastructure that is distinguished to be of high technology that raises the ability of having good communications with the clients. Banks main concern is security which ensures customers, information, passwords and accounts safety. The high levels of protection need the existence of perfect computer technology. The bank would mainly be able to act as an intercessor that connects the bank with its customers.

There are some capabilities to be used when applying the internet banking system, they are four used to reach a high level of competitive advantage for the bank among others in the banking and business field. First of all, the cross functional capabilities must be mastered by the bank. These capabilities include some ways that make banking operation easier for customers the fact that supports customer and meet their needs in having quick and easy manage to services of that bank instead of wasting time. The knowledge based view theory needs accuracy to be applied which enhances the idea of giving much interest to accuracy. Quick operations mean nothing without accuracy.

It is important when talking about such capabilities to mention the functional capabilities which are of great importance in internet banking and which make sales operations more successful. Operations of the bank must be connected directly to the market. Reaching customers quickly and easily is very essential. A knowledge base of the bank must be set in order to reach all customers of all classes and identify their different needs and try to meet them fast and efficiently.