Marketing Communications

Marketing communications have many tools which are important for business entities and organizations that seek competitive advantage among other organizations in the market. Among these tools there are media advertising such as television channels, radio advertisements, paper magazines, paper newspapers and other online magazines and newspapers. Another tool is the direct response and interactive advertising techniques such as online advertisements as well as direct mails and telephones. Place advertising is a good tool also which includes bill boards, bulletins, posters and cinema ads. There is also the technique of point of purchase advertising which focuses mainly on external store signs, shopping cart ads, radio and television ads. A tool is trade and customer which means the oriented promotions such as trade deals, samples, premiums and coupons which could be presented for customers in order to attract them so as to tempt them by the free materials and offers with the good prices as well. Event marketing and sponsorships is an another tool that concentrates mainly on shows, sport events, theatre shows, art shows or any other gathering places to put big advertisements for fans there. The personal selling is considered a direct and difficult tool which sometimes could bring good results when choosing the right persons to perform the tasks asked by the advertisers in order to attract customers according to how far the persons who do the tasks are convincing.