framework for executing strategy

General Electric Company vision statement:

"Creating good things for customers and environment-friendly"

Plan to communicate:

-           with stakeholders:

Through effective communication with all staff of General Electric Company to clarify the basic elements of vision as well as this communication should be repeatedly to increase staff awareness and their acceptance of the vision and the followers of director's behaviors consistent with the company's vision and this will create faith with the employee of the importance of vision.¹

Plan to communicate:

-           with shareholders:

The report should include all annual financial statements of the company and clearly in accordance with the accounting standards to clarify the amounts that required achieving this vision and do not forget the company must post shareholders, employees in decision-making.²

General Electric financial objectives:

Allocation of $ 10 billion U.S. dollars to launch eco-friendly products and building global capacity over the next few years, five to develop this aspect:

This will lead to the growth of the company's revenues increased by 40 billion dollars annually through an increase in the company's sales by 20 % annually over the next 5 years, and this requires investments in infrastructure to create new customers for the company and the support of acquisitions and this is an effective means of capital for the growth of the company and back again to about 20 billion dollars of profits.³

 Our goal is to get these profits and invest in infrastructure. We expect an increase in the growth areas in the areas of growth in Japan, China and the Middle East increased by 12% from the previous year. In several areas such as health care, oil, gas and aviation through the application of this new technology while maintaining our existing customers.

Asset performance will be improved by 1% and this could add 20 billion dollars in profits each year and this means that small changes big results.

Will orphaned evaluate our performance on an annual basis in order to achieve long-term success in achieving a balance between debt and equity to keep the average cost low while maintaining sufficient flexibility to meet the obligations of the company's financial and company will try to keep the ratio of ordinary shares to maintain sufficient cash flow to maintain the credit rating of investment grade and allow access to long-term capital at interest rates attractive.

Expected financial objectives for 2013-2017

 (In $ billions)

Operating EPS	1.83+
Industrial profit margin (%)	17.6+
Industrial segment profits	35
Cash returned to investors	22+

General Electric strategic intent:

Repayment of approximately 15 billion, which is a support received by the company during the financial crisis in 2008⁴. Application of this product will expand the presence of the company in the oil and gas sector due to the strong growth of this sector, where currently represents 12% of the company's revenues, and the sector is the fourth largest company in terms of revenue.⁵