Mobilization

Introduction

X is a public organization in Oman that presents different services for people and institutions in Oman and this makes it important for the organization to develop its services and the way it reaches the public as the organization is trying hard to present different electronic services and reach the public in new different ways, this requires high control from the organization and high concentration on its innovative and creative services and it makes it necessary for the organization to get rid of any blocks and barriers that may block the success of applying innovation and creativity. These barriers may be in the individual themselves and may be cultural or social or others as Oman is an Arab country of the Gulf that may have different traditions and customs and social details that may prevent achieving the needed success. The organization then should find solutions and frameworks that enable it to face these blocks and solve the different problems faced by the organization when implementing innovation and creativity. The organization's activity depends mainly on development and planning which are in bad need for creative and innovative ideas and this makes the need for facing blocks against creativity and innovation is an urgent need. It was found by Gomez, (2007) that innovation and creativity are based on supporting the concept of communication in the business organization and is based on understanding and analyzing the climate of the organization to realize the blocks and face them. In the current paper, there is a discussion for the X climate and communication level in order to find out some techniques to face the blocks to creativity and raise the development levels in the organization.

Analysis 

X is a public service Omani organization that depends on providing the public individuals and organizations with planning and development services, it has different partnerships with governmental institutions and ministries which makes it a great responsibility on it to face the blocks to creativity and innovation as it is based on achieving the sustainable comprehensive development that is needed for all different parts in the Sultanate.  The organization faces the difficulties and blocks to achieving comprehensive development through some blocks to creative and innovative ideas as these blocks are found in some individual ideas that may be social or cultural as for example some employees and mangers still apply the traditional methods of dealing with the public which delays many things and leads to having loss and problems with different institutions. The organization is trying to choose intelligent leaders who are able to apply change and face blocks to creativity and innovation as according to Davial, Epstein and Shelton, 2007) it is important for any organization that is based on development and planning to find out suitable leaders who are themselves not having individual blocks to creativity and innovation and who are able to find solutions for these blocks.

The organization X depend mainly on development and planning for other organization in Oman which makes creativity and innovation a must and a great need for facing any blocks to creativity and innovation. The organization sometimes face some individual blocks from some employees who are not cooperative enough to apply technology in dealing with the public and this made the organization try to find out methods and techniques to face these individual blocks such as training employees on using technology and understanding why they can't cope with change easily. The importance of analyzing the climate of the organization is highly supported in many research such as that of Procter, (2010) as he stressed the need to find different analysis techniques to analyze the climate of the organization in order to measure the volume of blocks and identify those who are fighting change and blocking creativity and innovation. He also mentioned some frameworks and models to be applied by organizations that need development such as the category attribute model that depends on categorizing the different blocks and assessing them each in order to find solutions for each of them and face it. The model also was mentioned and supported by Isaksen, (1993) who added that the analysis using the category attribute model can help in developing the organization and help in planning which is very important for an organization such as X. 

X is facing a challenge of having different blocks to creativity and innovation that are blocking and hindering the success of the organization and work against development and planning and this requires the organization to find methods to solve that problem in other experiences and in the literature. Individual attitudes can be considered a block that hinders the success of an organization and this needs to be well tackled by X as there are many employees who are characterized with applying old fashioned techniques, traditional methods and passive attitudes towards change, for example, there are some employees who are not able to use the online site of the organization to contact the public clients and this is a great problem although X is keen on training them but they have their own passive attitudes regarding dealing with the online sites to contact the public, some women employees are also say that they are not feeling safe to contact the public using these sites which delays many works and leads to failure in many parts of the organization, these blocks are also social and cultural because employees think of the culture of Oman and how people regard things from their own views. According to Cropley and Cropley, (2015) stressed the need to understanding the climate of the organization, the psychology of individual attitudes and how they work as blocks against creativity and innovation, they also confirmed on the need to have a good leadership style and good leaders who can communicate creativity and innovation well in the organization.

Because the work of X depends mainly on sustainable comprehensive development and planning, it is important for it to find out the suitable framework that can match its development needs and that can provide it with the enough support to achieve creative ideas and innovative plans. This was mentioned by Hogan, (1995) who discussed how the organizational development can be applied by applying creativity and innovation in the same time and how this can let the organization present a high quality service that can compete other competitors in the market in the same field. Flaherty, (2008) also confirmed this and stated that change is a basic element of creativity and innovation and it can provide the organization with new ideas and fields of success as it encourages the organization to take the required risks to open new markets and new successful business activities in many places.  

Conclusion

In conclusion, creativity and innovation are very basic elements to the success of any business organization whether it is public or private and the current paper presents an overview for how X is trying to face the different challenges and blocks that face it against the success in the field of presenting sustainable comprehensive development and planning for the different institutions of Oman. These blocks can be either individual such as personal attitudes of individuals towards change, social such as social concepts or cultural based on specific concepts of cultures. There are some models and frameworks that can be applied in the organization to face blocks to innovation and creativity and the organization needs analyzing its climate to choose a model. In X, there are many blocks to creativity that are tries to be faced by the organization's leadership and management.