Custom Coffee and Chocolate SWOT Analysis

Introduction

Any business organization needs to have a strategy for reaching the required competitive advantage it seeks. This can be done through making a general assessment and an evaluation for the organization's work and by studying its strengths and weakness, the threats that may delay the organization and work as obstacles against its success and the opportunities the company can make good use of. SWOT analysis is set mainly for these purposes so as to prepare business strategies according to analyzing the company strengths, weakness, threats and opportunities. The current paper is a business brief that discusses the strategies of the important matches to the organization according to SWOT analysis. It also provides reasons for the matches' importance in addition to explaining how the strategy supports the match.

Through analyzing the company (Custom Coffee and Chocolate) according to SWOT analysis, some matches appeared to be of great importance so as to set strategies for the business success and reach the required goals that raise the company's levels of competitive advantage, profits and good market reputation. The following matches were found to be important as they suggest good organizational strategies for the business as follows:

1-Strengths and Opportunities

Custom Coffee and Chocolate has much strength such as their efforts to be distinguished among other market competitors and having unique products which are not found in another place that is considered a rival to them. They have a qualitative factor which is the unique outputs they produce. The strong management at the company raises its chances in reaching success. Customer loyalty is a basic element of success in the company as they depend on targeting their loyal customers in addition to attracting new customers who are being loyal day after day which helps the business to grow and gain more profits. The company's strengths provide many opportunities to be exploited such as raising prices with trust that customers will purchase them due to the unique products the company is characterized with. The unique outputs that are renewed regularly can provide new chances for the business to grow and expand. Good management can enable the business to broaden its activity by providing new solutions such as opening new markets in new places and building an online customer base. Good management can search for new services to be provided for customers that attract more customers and build good reputation for the business. Customers' loyalty can help the company make its customers bring more customers by providing special offers for the old customers and by appreciating them by prizes and gifts from time to time.  A strategy that is built upon using this match can be to protect the strengths of the business by using all available opportunities to reach competitive advantage. This match is important as it highlights all the companies' strengths to make good use of them in capturing opportunities.

2-Weaknesses and Threats

Among the weaknesses the company Custom Coffee and Chocolate has is the possible bankrupt which could occur to the company if the business decisions were poor and it is resulting from high debt load on the company and this in turn can raises the business debt interests to be paid. Another weakness point is the weak online services that could reflect poor image of the business as a whole. If the company's brand is weak and not attractive for customers, they will not continue purchasing processes due to the decreased value of the brand of Custom Coffee and Chocolate. Lack of responsibility and poor service providing can affect the reputation of the business and cause customers to find out more reliable companies to deal with. These weaknesses can lead to many threats such as reducing the company's profits even when debit interests are high. Poor online services that may include less products availability can lead customers to seek other competitors which have substitutes for Custom Coffee and Chocolate products which are not available everywhere. The brand weak reputation that tells the company is not caring for customers' different desires and tastes leads customers stop dealing with the company. A strategy can be suggested by the business according to this match is to change the weaknesses by raising profits and attracting more customers so as to fight threats. This match is important as it highlights the company's weaknesses so as to avoid them and avoid the threats resulting from their existence.

3-Strengths and threats

Strengths of the business as having unique products, strong management and customer loyalty can be compared to the threats such as reducing the company's profits and customers looking for other companies for products substitutes and then strengths can be enhanced so as to fight threats. A strategy to be made by Custom Coffee and Chocolate is to make a defensive strategy that can look for more strengths such as having a good online service so as to fight the threats by increasing profits and having more customers.  This match raises the business chances to work on strengths and stand against threats through a strategy that depends on enhancing strengths against threats.

4-Weaknesses and opportunities

Opportunities such as raising prices, opening new markets, providing customers with new services and finding new online services for customers can be matched with weaknesses that may endanger the company's chances to make good use of these opportunities. Weaknesses such as the company's possible bankrupts due to debts, poor online services and weak brand can be well studied against opportunities so as to change them into opportunities. A good strategy for Custom Coffee and Chocolate is to build a good website for the business, launch a game that reflects the business and raises its brand and sell it so as to raise profits and also to raise the quality of its products and launch new products that attract more customers. This match is of great importance to the business as it lets the company think of strategies that work against weaknesses and turn them to opportunities in addition to making good use of the available opportunities.

Conclusion

SWOT analysis is important for any business organization as it provides new solutions and strategies for the business by studying its internal environment and external environment so as to help the business reach its competitive advantage, overcome its problems and find rapid solutions for what make it retard. Matches that can be suggested by SWOT analysis help the business to find strategies that raise its profits and achieve good business reputation. The current paper is discussing matches resulting from a SWOT analysis based on a case of Custom Coffee and Chocolate as it provides suggested strategies that can help the business progress and overcome its problems.