Electronic Marketing

In the past, marketing depended mainly on exporting and importing processes in order to distribute goods to as many people as possible locally and internationally through making advertising campaigns for the products in newspapers, on TV, in magazines, in streets, via post mailing and in local communities campaigns. It was difficult for some small businesses to market their products internationally as international marketing depended on traveling abroad, using telephone services which were very expensive and it could not also access to remote places of the world but this has changed today due to the revolution of communication which resulted in various aspects of marketing that depended on communications of this age such as mobiles, faxes and internet services such as e-mails for example. This essay is going to discuss what is known today with electronic marketing which has changed the lives of many people who turned to be rich through their efforts in electronic marketing.

There are many people who defined electronic marketing and some of them referred to it by email marketing because it is simply marketing a product through using the email services via sending a message to people's emails, a message that contains a commercial content aiming at a specific commercial target. The use of emails within electronic marketing is very vast and comprehensive as such commercial emails could differ in their contents, for example; some companies prefer to send emails that contain advertisements of their products, donations, sales and offers can be included in the emails. Listing and database building are very essential steps for electronic marketing as business entities give them great interest as such lists could include the current clients of a business company or the scales of interested people in a certain field that the business deals with so renewing and updating them is very important. Email marketing could be of two main types which are the direct emails or the transactional ones. There are advantages and disadvantages for email marketing just as any thing else, among the advantages are that the fast immediate reach for anyone's email which saves the company's time and efforts, it is considered a marketing strategy that is very profitable for any business, the low costs compared with the post mail, the good number of people who chose to subscribe to receive such emails and get offers in time and the fame of digital marketing among internet users who are the majority of people on earth today. Yet there are also disadvantages for such kind of marketing as the illegal marketers who force people to receive their emails and sometimes to deceive them to buy bad products or may be to steal their bank accounts, hack their computers and cause many other harms to them. Spam laws must be more strict with those people who try to deceive others via email marketing. Email marketing or electronic marketing is a very useful strategy for marketing any kind of services or products even if the business is very small but it is important to get a legal mail list and to stop bother others who are not interested with the spam emails.