google_ad_client = "ca-pub-2829023382201609"; google_ad_slot = "6228096977"; google_ad_width = 300; google_ad_height = 250;

Sunday, September 29, 2013

Banks capabilities to reach competitive advantage in online banking.


Any firm that establishes resources in it needs to have an infrastructure that is distinguished to be of high technology that raises the ability of having good communications with the clients. Banks main concern is security which ensures customers, information, passwords and accounts safety. The high levels of protection need the existence of perfect computer technology. The bank would mainly be able to act as an intercessor that connects the bank with its customers.
There are some capabilities to be used when applying the internet banking system, they are four used to reach a high level of competitive advantage for the bank among others in the banking and business field. First of all, the cross functional capabilities must be mastered by the bank. These capabilities include some ways that make banking operation easier for customers the fact that supports customer and meet their needs in having quick and easy manage to services of that bank instead of wasting time. The knowledge based view theory needs accuracy to be applied which enhances the idea of giving much interest to accuracy. Quick operations mean nothing without accuracy.
It is important when talking about such capabilities to mention the functional capabilities which are of great importance in internet banking and which make sales operations more successful. Operations of the bank must be connected directly to the market. Reaching customers quickly and easily is very essential. A knowledge base of the bank must be set in order to reach all customers of all classes and identify their different needs and try to meet them fast and efficiently.


Saturday, September 14, 2013

The Pearl (John Steinbeck)

The Pearl (John Steinbeck)
.

The Pearl (Summary )

          This novel was written by John Steinbeck and was one of his great works he ever wrote. Virtue and evil were the main topics discussed in the novel that dealt with many human feelings that are related to poverty, richness, sadness and happiness. There were presentations for man's greed and how people have ambitions to get money and be rich . The novel presented man's nature as a main topic to be discussed through many aspects of life such as greed, money love, hopes and many other points. A visit to Mexico made by Steinbeck in 1940 had inspired him to find such a topic to present from many points of view. The story is a parable that any one can see his life through its actions. La Paz is the place in which the story took place and which was so mysterious that you feel like you are there while reading. The story begins with these words:
            "In the town they tell the story of the great pearl - how it
             was found and how it was lost again. They tell of Kino,
             the fisherman, and of his wife, Juana, and of the baby,
             Coyotito. And because the story has been told so often, it
             has taken root in every man's mind. And, as with all
            retold tales that are in people's hearts, there are only
            good and bad things and black and white things and
            good and evil things and no in-between anywhere."

Kino the protagonist of the story who was a fisherman, a poor simple person living a simple life with his small family ,his wife and his baby son. His wife Juana and his son Coyotito were everything for him. They all lived happily despite the poverty they suffered. Things changed and the calm life of lovers turned to hell, this was after finding a massive pearl by Kino who had dreams of being rich and sending his son to school but nothing happened. "The pearl of the world revealed many things in the little village people's souls. Hatred and envy were appearing everywhere and evil began to chase the innocent family.

A bad accident happened to Kino's baby as he was stung by a scorpion and he was in a big danger. They didn't have the money to pay the doctor. After that Kino found the great pearl and he was very happy yet his wife was not as happy as him, she was afraid and felt there was evil accompanied the pearl. It seemed that Juana's fears were true as people of the village tried to steal the pearl, the pearl merchants tried to take it with very little money and the doctor tried to cure the baby in order to get the pearl. The baby was cured by Juana's curing methods and Kino decided to go to the town to sell the pearl. People attacked their house and burnt it. The small family were not happy anymore. Juana felt evil in the pearl and tried to get rid of it but Kino refused and decided to travel to sell it. When they traveled, they were chased by attackers who wanted the pearl. The attackers killed the baby boy Coyotito and that was the sad end of the story when Juana decided to throw the pearl with all the evil it carried in water again and the happy family turned to a sad one without the beloved baby.

Saturday, September 7, 2013

English Literature- The theme of Journeys in short stories

Writing short stories is an art that is different from writing novels or poems as it has many specific and special characteristics. To write a short story, you can use many effective methods and many themes. It was found that the theme of journeys was one of the most important and repeated themes when writing short stories. Journeys have different types and this what made short story writers use the theme of journeys to serve the plot of the short story and to make changes that serve the story. The changes could happen to the characters, the results or the expected events. Journeys in short stories usually differ in types as there are real journeys, journeys which happen inside minds or emotional journeys. 

A journey which can be made in minds is an "imaginary" one, this kind of journeys is controlled by lots of unconscious systems as the character who is the traveler may be dreaming or imagining as he is not doing the journey by the help of his body. This journey can be made through hallucinations, images, dreams and thoughts. A world which is imaginary is created to take the character away into an imaginary journey. 

The physical journey is another kind of journeys that short story writers usually use to serve the plot of their short stories. It is a real journey that the character or the characters do, travelling here is real from a place to another  in real world. Changes are always expected by the readers yet they may differ from his or her expectations. 

Memories play a big role in making emotional journeys as this kind of journeys is not a physical one but the characters memories can travel with him through time to go to specific past times and actions in his memories. Feelings also play a great role here as changes in feelings can result in bigger changes in the story which serves the plot. 

Journeys are mentioned and discussed in lots of short stories to lead to changes and to serve the plot.