Electronic Marketing

In the past, marketing depended mainly on exporting and importing processes in order to distribute goods to as many people as possible locally and internationally through making advertising campaigns for the products in newspapers, on TV, in magazines, in streets, via post mailing and in local communities campaigns. It was difficult for some small businesses to market their products internationally as international marketing depended on traveling abroad, using telephone services which were very expensive and it could not also access to remote places of the world but this has changed today due to the revolution of communication which resulted in various aspects of marketing that depended on communications of this age such as mobiles, faxes and internet services such as e-mails for example. This essay is going to discuss what is known today with electronic marketing which has changed the lives of many people who turned to be rich through their efforts in electronic marketing.

There are many people who defined electronic marketing and some of them referred to it by email marketing because it is simply marketing a product through using the email services via sending a message to people's emails, a message that contains a commercial content aiming at a specific commercial target. The use of emails within electronic marketing is very vast and comprehensive as such commercial emails could differ in their contents, for example; some companies prefer to send emails that contain advertisements of their products, donations, sales and offers can be included in the emails. Listing and database building are very essential steps for electronic marketing as business entities give them great interest as such lists could include the current clients of a business company or the scales of interested people in a certain field that the business deals with so renewing and updating them is very important. Email marketing could be of two main types which are the direct emails or the transactional ones. There are advantages and disadvantages for email marketing just as any thing else, among the advantages are that the fast immediate reach for anyone's email which saves the company's time and efforts, it is considered a marketing strategy that is very profitable for any business, the low costs compared with the post mail, the good number of people who chose to subscribe to receive such emails and get offers in time and the fame of digital marketing among internet users who are the majority of people on earth today. Yet there are also disadvantages for such kind of marketing as the illegal marketers who force people to receive their emails and sometimes to deceive them to buy bad products or may be to steal their bank accounts, hack their computers and cause many other harms to them. Spam laws must be more strict with those people who try to deceive others via email marketing. Email marketing or electronic marketing is a very useful strategy for marketing any kind of services or products even if the business is very small but it is important to get a legal mail list and to stop bother others who are not interested with the spam emails.    

Quality Assurance

Quality Assurance(QA) has been a very essential matter for all business entities, institutions, organizations and any company today that seeks success, having a good fame and reputation, be respectable by its clients and reach the global measurements of quality that ensures the services provided for customers who now trust such accreditations and certificates that ensures quality of a specific organization or institution. All fields of business now seek and look forward to having the certificates of quality such as ISO and others. There are many other important issues relevant to quality assurance such as safety ensuring, risk management and human resources care, these relevant issues must be put into consideration of management systems and administrative staff of any organization that looks forward to getting the quality assurance high levels. There are important factors and essential steps that an organization must pass before getting the accreditation and quality certificates such as being tested at many levels of quality by experts who follow certain procedures to judge the quality of an organization. To reach quality  assurance, any organization must check the quality of its assets and facilities in order to specify the shortage and put a strategy plan for doing the needed amendments and changes in these areas that need such changes. All staff members and administrators must cooperate in order to identify the shortage and put the changing plan which must be agreed by everyone and supervised while being achieved by the administrators and managers who guide individuals towards achieving the changes that ensure quality achievement. Excellence in all the company's component is a main goal that must be reached as much as possible as current condition and situation of the company is measured and analyzed so as to do the changes that lead to this excellence. The organization must follow specific steps to reach excellence beginning with setting a main goal for the organization then putting a strategic plan depends on cooperation and after that analysis must be done and changes are specified and at last after doing the changes, an evaluation process must be performed to check the validity of work and to measure the excellence level of the organization. Changes, amendments and improvements done in the business help it to promote itself, be progressed and reach high levels of competitive advantage among other rivals in the market and this ensures quality which raises the company's opportunities in success and in gaining profits besides having a good reputation in the market signed with the best service delivery for its clients. Competition forces any business entity to give great attention to details and to monitor how tasks are performed by the individuals who represent the company's human resource. Human resources must be given great interest and care in order to work in teams effectively and to have job satisfaction that enables them to provide the best services they can and to feel belonging to the organization which raises the company's chance in success and reach quality assurance in all its components.   

Outsourcing

Outsourcing is a term used in the field of business, among entities and business companies and it means to deliver business processes or a part of them to a third party to be contracted on and this process could lead to great changes in the business organization such as moving the company's main assets and staff to another company, the contracting third party. This process is meant for the company welfare as it helps increase profits of the company due to the activities of the third party in marketing and procurement. The outsourcing process could be made as to deliver responsibility to a local company or to a foreign one, off shoring is sometimes included in such a process as well as relocation from one country to another. Outsourcing and off shoring depend mainly on the savings that belong to low labor rates. Outsourcing depends sometimes on online technologies which enables businessmen to manage their work virtually such as the business of designing websites and managing them as all details of business can be managed online which saves a lot of human resources costs. You might ask a question which is why companies do such an outsourcing practice for its business? The answer is included in the fact that the company here seeks reducing costs as getting rid of taxes, costs of high energy machinery and human resources costs. United States companies are the most companies to get benefits from outsourcing as U.S rates and taxes are known to be very high. The opposite of outsourcing is insourcing which means to bring processes for the company by a third party which could be a company and it sometimes includes vertical integration. When a company has a sort of shortage in skills or experiences in a specific business part, it is said that outsourcing can help improve the status of the company regarding that part of business. Outsourcing must follow an environmental policy so as to keep environmental standards on a good acceptable level. Outsourcing has worked to level what is known as global inequalities which are related to what outsourcing lead to of industrialization and deindustrialization. 

Management Information Systems

MIS is a system that depends mainly on computers and this system is established for the purpose of providing managers with all means of managing, evaluating and organizing the company or the organization work in its departments in a computer-based easy technique. This system is designed to improve the efficient strength of the department by having a strong wide software system includes programs for databases, decision making programs, human resources management and projects management as well as being supported by a hardware system for resources and all additional process, systems and programs that help raise the organization and the department efficiency. Each MIS department within an organization has its own manager who is responsible for studying the technology systems of an organization besides identifying the obstacles that may hinder the work in the organization, analyze them, and evaluate them to find proper solutions for them with the help of suitable advanced computer applications. The importance for having MIS within organizations of all types and specialists today has been increasing these days for many reasons. There are many challenges that face the business organizations of today, all businesses have their own websites which needs management to let the company reach market competitive advantage and be well ranked among other entities. Complex decisions that modern managers have to make today requires them to be able to access wide areas containing huge amounts of information which could be facilitated by the management information systems within the organization. Business running dynamics have been changed greatly as a result of MIS which changed them a lot, for example: decentralization is a matter that helped a lot for giving managers more spaces of time to do more strategic activities by its role of operations monitoring. MIS can also reduce the load of information in the organization. There are many management levels to use MIS to provide the business organization with future support for decision making procedures, goals achieving practices and support financial accounting systems. To be effective in their work, MIS have to include the operations time frames and presentation formats and they have to be suitable for each operation. There are manual systems and operative ones for getting and developing the MIS and they can be used each one separately or to be both combined together. Each institution or an organization has its own targets, goals and missions that need to be met by those Management Information Systems as MIS which are effective provide a strong support for the delivery of the business organization outputs effectively that's why it is essential to access such systems easily within the organization at all levels that seem to be appropriate. Each institution has its own general strategy and general risk management strategy that considers MIS as a main part of that strategy and a critical one that MIS are used for reducing risk potentials and manage them. MIS helps also in the planning process of an organization but accurate control procedures must be set for ensuring accuracy and reliability of the information and so as to avoid errors or irrelevant data. Each business organization has to set a MIS strategy for its all benefits. 

Shakespeare's Hamlet," The Mystery of Death"

Hamlet is puzzled, thinking of death as an idea specially after the death of his father. Over the play course and throughout its time periods, he has many perspectives for death considerations. Death in Hamlet's insider is of two sides, the physical and the spiritual. His father's murder was a transformation point that raised his inner feelings with death. There are other themes in the play which are connected to death such as truth, existence, uncertainty and spirituality as Hamlet's deep questions can be answered if all discussed from the death consideration. Hamlet's world which is ambiguous and gloomy can not provide him with problem solutions that he needed. Revenge and justice achievement are also all connected to the theme of death. Committing suicide which is one's death is also a puzzling matter to Hamlet who questions himself about his existence value and whether he was vain or not. Yet taking actions was difficult for Hamlet which made him suffer more and have more complex feelings as he did not fear what comes after death. "To be or not to be, that's the question". Hamlet, the boy that soliloquies exhausted him in his very young age had many questions and inquiries but all are connected to death.    

SEO

 SEO refers to the initials of Search Engines Optimization which is a process that is being performed to change or affect a web page visibility on search engines in order to be better appearing when searching for or when words or pictures or videos on the page are looked for. When the page is more likely to be viewed, this means more visits and a better page rank. SEO is a marketing strategy based on the work of search engines and the key words people search. Keywords are important in SEO. Targeted audience is addressed and editing is a main step when optimizing a website. Coding and HTML are basic factors that need SEO work so as to increase levels of relevance of the page to the main issues appearing in keywords as SEO improves the indexing process which raises backlinks number which is one of the SEO strategies. SEO began in late 1990s by early webmasters as they tried to make their pages better by crawlers and indexers. As to SEO practicing, it is interesting. 

Organizational Change

Change is a necessity for elevation as for example, change in an organization must lead to development, to a higher level than the real existed one. Change can be made in any department in the organization by any of its members. Managers are the most important persons to encourage other employees to do changing steps yet they have to explain why changes are going to be made, what benefits are going to be gained out of change and how such changes can be achieved. An employee has to cope with changes made in the organization so as to keep the job he or she masters and to be promoted due to working for the welfare of the organization. Change needs many things in order to be well performed such as delivering the tasks specifically on all employees, specifying all steps needed to reach successful change and doing the change on the exact suitable timing for it. Change sometimes is radical and then it is called transformation. Change may be required to replace retarding parts of the business with progressive ones and sometimes it is rejected by some employees but competitive leaders can perform change with neglecting this resistance. There are many areas of change such as technological change, strategic change or people change. There are techniques for managing change such as learning everything and understanding the current situation of the business and analyze it in order to identify all weak points and problems faced by the organization and hindering its progress, stating the future wishes and ambitions is also another technique to set all future desires required to make the business reach its extreme success and competitive advantage in the market. Ordering the steps of change is a must when trying to implement a change even if it is small so as to prepare everything needed to perform such change effectively. Change can be a tool for leading a company towards development and success or to lead it to failure which occurs when change is not performed as planned and not made for the purposes set before so any company that try to implement change has to be cautious when it thinks of performing change.