Corporate culture in McDonalds
The culture of the business refers to the different beliefs and behaviors in an organization. This draws the loyalty of human resources towards their organization. Good culture is good for creating strong climate. This relies on shared visions, motivations, belonging matters in work, and even system of rewards in the business. McDonalds is a strong and famous name in the market. It cares about having strong and supportive climate of work. This is vital for keeping human resources motivated and so loyal to the company.
Having skilled and loyal labor in the company is vital for ensuring the brand reputation. This is vital for a huge company like McDonald. It owns about 25,000 of restaurants all over the world. Based on this, the company cares about its culture for keeping its stakeholders satisfied. This includes clients, human resources, suppliers, and even the managers. The culture plays a good role in supporting the supply chain of the business. Effective work climate is needed here for decreasing conflict issues. This is good for helping the company to support its success and competitiveness. The local labors are considered as a basic asset for the company, and so working under good climate is needed here for decreasing their turnover from the company.
The company cares about achieving a welcoming environment for its clients. This is applied in the project of McCafe. To provide comfort for clients, the company provides good services to its clients. In addition, the business provides clients with good quality of coffee at a value for the money price. Such good cultural practices help the company to achieve great relations with the clients in the market.
The culture plays a vital role in making the organizational change. The company depends on its loyal employees for having good training and learning courses. This is needed for the company to face the different risks in the market. The hard competition in the market enforces McDonald to make a kind of change. This includes the other fast food rivals copy the innovative business ideas of McDonald. Based on this, applying of strong learning courses is an important issue for the company here to achieve a kind of competitive gap with the workers.
McDonald Company gives special care to the habits and customs of its customers and clients. Accordingly, satisfying the people is a main goal for the company. This is needed for enhancing efficiency of McDonald brand name in different markets all over the world. The strong culture of the company depends on providing fast food products, and the new issues of organic food. Based on this, McDonald Company tries to satisfy clients with food varity, healthier eating, and reasonable prices.
Innovation and competitiveness in McDonalds
McDonald Company is a great global brand in the market. It relies on innovation for enhancing the business rivalry and competitiveness. The hard competition is a main risk for any organization. Based on this, the business depends on developing its capabilities in order to support its rivalry, and so to hunt opportunities in the market.
The company is affected by the industry and technology context. Here, the company is suffering from hard competition in its markets. The rivals and competitors became a problem for McDonald. This matter of hard competition could be a big risk as this may lead to decrease the market share of the business. The rivals in the market started to copy the innovative ideas and innovative process of McDonald. In addition, the fast food outlets promoted new ideas in petrol stations and urban supermarkets. This matter of hard rivalry can make a decrease of the business market share.
McDonald is affected by the temporal context. This enforced the company to change its marketing strategy various times. This is vital for achieving survival. Developing strong marketing strategies is vital for McDonald for achieving differentiation and competitive advantage. Based on this McDonald performed strong efforts of adding value through innovation, and even the matter of decreasing routines in the business outlets. In addition, McDonald works hard for enhancing overall in-house experience.
Considering of the social context is vital issue for McDonald. This is considered as the basic context that affected McDonald business. Knowing about consumer tastes and lifestyle is vital for making strong marketing strategies in McDonald. This is important after the fall in Quick Service Restaurants sector. The consumers started to consume organic foods, white meats, and other healthy foods. All of these matters played a main role of change in McDonald. This was a vital issue for saving the brand image and awareness in all global markets.
McDonald depended on its innovative efficiency for finding effective solutions. This included the matter of offering fruits and sugar free drinks for children. In addition, the company issued an innovative idea of McChoice Menu which offers flexible combination of sandwiches, drinks, and others. Furthermore, the company issued the right prices for suitable products. The company selects the work in convenient locations to attract consumers. Application of Promotions is a vital issue to support McDonald brand. The company spends huge money on advertising of its offers more than the all rivals.
The issuance of McCafe Concept is one of the main innovative ideas for recalling brand awareness of McDonald. This relies on making strong market research to study the market and consumer needs. Here, the project of McCafe targets consumers who know coffee quality. Accordingly, the company provides them with high quality coffee. Such concept achieved strong success in areas of New Zealand, Australia, and even in Europe/. This new project cares about conditions of consumers as they are busy who are searching for quick break. This way of high efficiency in answering clients’ needs gives strong support to McDonald to stay strong in the market.
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