D.light is considered as successful company that has achieved progress in helping the people who needs electricity through serving the people and fulfilling suitable profit as it accessed to 100,000 persons in 8 nations in 2008 and this business become have more than 1 million units for people in 37 nations. Nova was considered as the first product that has been produced by the company at $25US. The, it has produced Kiran which is affordable and suitable for the people in remote areas at $10US.
Q1
There are many reasons that help D.light to achieve success in the competition of business plan as the founders has concerned on showing the size of Suffering suffered by millions of people in remote and poor areas because of the scarcity of resources and electricity through Telling Stories & showing pictures - to have stories and to show pictures, you need to show a solid plan and all the other reasons will have needed to be completed and done in order to tell a great story and have captivating images for d.light to be attractive and memorable to investors and the business competition. The Oral Presentation of a Business Plan has been made by the founders in this case. The founders in this case put attention the business plan of them into the investors through not depending on PowerPoint slides and bullet points like the competitors in the competition ,but they depended on telling stories and indicating images through presenting images of rural peasants utilizing their instrument, and showed their testimonials . the strength of d.light's presentation pushed Goldman to make insure that the investors will mention this business plan forever .
All In - full adherence of the founders and team to d.light through visiting many remote areas in the different countries to build full knowledge about their needs in order to develop their lifestyle and they tested their device before business plan presentations. So, this is important cause for their success because if there is no visiting and trips to these remote areas, the founders could get pictures or stores to tell and show it through business plan presentation. No doubt that Right Team is another effective cause for their success by having skilled engineers who improved idea and Business mind by have full knowledge about the market in order to produce suitable product to these areas that suffer from low electricity.
Q2
I will set marketing strategy to d.light in order to set guidance or steering for how the business can access to its target market in remote areas via its product, pricing, promotional, and distribution policies . so , the founders should invariably promote and market its service in remote places in remote areas in Africa as these people who suffer from low electricity are considered as target market. On this direction, the founders should sell its products through specialty tools stores in remote areas. The personal selling should be used in this case through hiring salesmen from these areas because they have full knowledge about the customers and know how to promote the product in effective way. In such remote areas that suffer from low technology and electricity , the PRINT AND GRAPHIC ARTS MEDIA is considered as effective way to access to the consumers in such areas to educate the people in these areas about the benefits of using d.light products and explaining the low costs of this product by 10$ that encourage them to Keep away from kerosene and explain the damage to its use leading to death and fire. There are many mean such as brochures, business cards, newspaper ads and magazines ,these ways can enable the founders to communicate the message of the company that based on serving customer through healthy and safety device that make the life is more better through enabling the people to handle in nights women can cock , and students can study more, etc. Promotional gifts play effective part such as; key rings and calendars. Networking and society involvement can enable them to access potential customers through existence in trade shows, conferences, community activities and other events in these remote areas by showing its competitive price and high quality price that better than competitors in china and the high price products that sold by government .
Q3
Micro power generation
No doubt that the developing countries are suffering from many services specially the remote areas that electricity is rare. this issue push many people and founders to establish an entrepreneurial company in order to make effective business plan and offer its presentation for the investors in order to charm electricity is them to produce effective product that help the people who live in these remote areas .
A many persons may address whether most squeezing requirement for urgently poor towns that need nearly everything, from access to medication to learning or education to an opportunity to acquire any kind of salary. In any case, Gyanesh Pandey, who is the founder and chief executive manager of Husk Power Systems, has observed these problems because he suffered from it when he was kid. For him, access to power or getting electricity is only the initial phase in understanding a lot more extensive vision for rustic improvement. Notwithstanding which, electricity itself brings gigantic advantages, as the founder said. The founder originates from a town without electricity. When he left School and went to the United States – he simply wanted to leave this poor and live in good life. Sooner or later he understood that there is no escaping: you are what you are, and he started to ponder what might be the most ideal approach to accomplish something for rustic improvement. No doubt the bottom line for the founder of Husk Power is development benefits as they are not just producer or manufacturer of electricity; they are considered as a power station of rural development.
Husk Power plans to give power via utilizing one percent renewable power with assistance of decentralized mini-grids. The founder has wanted to Provide small scale electric solution for poor and remote areas in many countries in developing areas. on the other hand, the person could make mini power plant that utilizations biomass created by the people, plants, and creatures of an off-framework town. These sorts of frameworks are extremely shabby to assemble and actualize and can be paid for on an expense for-utilization premise. This thought is likewise cooperative and an agreeable because it is cheap to make and it depend on low cost material that can service the people in remote areas that suffer from zero electricity and this idea looks like the idea of d.light because the both service the people in poor and remote areas in developing world. The without electricity areas in the world is considered the issue that the both business concern as they attempted to reduce the problem of without electricity through producing low cost devices that can develop these areas and help them to be more developed and help the people to enjoy with their life in the nights. The Husk Power has achieved success in providing this device in about 50 villages in the developing countries by serving more than 50000 people by 2014 devices . the both business seek to offer service for people who suffer from without electricity and in the same time seek to achieve profit.
References
Justin G. Longenecker ,2007,Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card)
Steven D. Strauss ,2012,The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business
William Petty,2011,Small Business Management: Launching and Growing Entrepreneurial Ventures
Neha Dewan,2017, Generating electricity for millions: Husk Power bolsters Modi's dream of power to all,visited in 30-6-2019,available
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